Senior Director, Marketing and Digital Media - Remote

Marketing & Communications · Ann Arbor, Michigan
Department Marketing & Communications
Employment Type Full-Time
Minimum Experience Senior Manager/Supervisor

The College of Healthcare Information Management Executives (CHIME) is the professional organization for Chief Information Officers and other senior healthcare IT leaders. CHIME enables its members and business partners to collaborate, exchange ideas, develop professionally and advocate the effective use of information management to improve health and care throughout the communities they serve.

 

Our Mission is to advance and serve healthcare leaders and the industry improving health and care globally through the utilization of knowledge and technology.

 

Job purpose

The Senior Director, Marketing and Digital Media will create and guide promotional and marketing campaigns and strategies to drive member and customer engagement, communicate to membership and the larger healthcare IT industry about the products, programs, services and events CHIME offers, and ultimately grow the overall engagement of CHIME’s audiences.

 

Marketing campaign strategies will strongly utilize both CHIME’s digital platforms and vehicles, and will succeed with the coordinated utilization and activation of the full marketing, communications, digital media and creative team members. 

 

Our ideal candidate is team-spirited, highly organized, a skilled communicator and content creator, translator and strategic marketer with a passion for building and managing a brand identity to organizational objectives. Must be able to work quickly and with a focus on quality; adhere to deadlines while managing multiple initiatives; communicate and coordinate with a wide variety of product owners and service line leaders; collaborate with diverse personalities and perspectives; and communicate effectively to multiple audience segments.

 

 

Duties and responsibilities

 

  • Conceptualize, design, plan, execute and measure impactful, strategic marketing campaigns that draw on the strengths of the entire department (communications, marketing, creative and technology) to drive business and deep audience engagement
  • Develop creative themes, content and strategy for campaigns that utilize assets including thought leadership, email campaigns, graphics, website content, videos, social media, ads, informational collateral and presentations
  • Collect information and assess content needs from internal product, program and service owners to determine optimal marketing tactics and strategies to support end goals and objectives 
  • Build strong relationships and collaborate with leaders and contributors across the organization, including business development, membership, education, programming, public policy, international, and more to conceptualize marketing campaigns in support of business objectives
  • Collaborate with key stakeholders to strategize, recommend and implement innovative and creative marketing and promotional campaigns in existing, new and emerging channels
  • Work in collaboration with an established team of specialized marketing and communication professionals to map out and direct thematic content for thoughtful distribution strategies in support of marketing and promotional campaigns
  • Develop and manage a marketing campaign development process, defining workflows and metrics; work with the Project Specialist to track campaigns and team contributions in Asana; maintain an organizational marketing campaign calendar in Asana
  • Build and oversee an audience growth strategy to solidify CHIME’s position as the market leader serving the digital health industry; work with product and program owners to define, develop and manage audience personas
  • Monitor and ensure on-brand positioning across all CHIME marketing campaigns including brand voice and visual identity
  • Collaborate with various team members and teams to both direct and support the content creation plan for marketing projects and campaigns; events and programs; and materials such as presentations, informational or sales collateral and other product- or program-specific deliverables
  • Monitor and utilize data and analytics to optimize content creation strategies for improved performance metrics; use data and analytics tools to support the evaluation of campaign objectives achievement
  • Other duties as assigned

 

 

Qualifications

 

  • Bachelor’s degree in Communications, Digital Media, Marketing, or related field is required
  • 10+ years of marketing experience with increasing levels of responsibility; proven success setting and executing marketing strategies
  • 5+ years managing marketing, communications and/or creative specialists
  • 5+ years professional experience with digital media, digital marketing, social media communications and email marketing platforms is required
  • 5+ years experience contributing to or managing email campaigns is required; utilization of email automation and email personalization is preferred
  • 3+ years experience developing both content and campaign strategies for distribution in the digital health, healthcare, healthcare IT, technology or relevant industry is preferred
  • 3+ years experience contributing to or managing social media accounts is required; coordination of paid social advertising techniques is preferred
  • 3+ years successfully working in a remote or telecommuting role is preferred
  • 1+ year experience maintaining a WordPress website or assisting in content edits and review is required; familiarity with Google Analytics is preferred
  • Experience working in a marketing agency or consultative work environment is preferred
  • Ability to comprehend complex and technical information and translate the information into digestible deliverables for diverse audiences and platforms
  • Experience working with a team project management tool (i.e. Asana, Trello, Jira) is preferred
  • Excellent creative and informative writing, editing, proofreading, storytelling and verbal communication skills are required
  • Portfolio of marketing, promotional and digital media campaigns
  • Excellent time-management and organizational skills
  • Ridiculous attention to detail

 

Direct reports

This position will have direct reports as assigned

 

This is a remote based position


CHIME currently requires, as a condition of employment, that employees receive the COVID-19 vaccine and follow all other CHIME COVID-19 safety protocols, unless the employee is granted an exemption in accordance with applicable laws.

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  • Location
    Ann Arbor, Michigan
  • Department
    Marketing & Communications
  • Employment Type
    Full-Time
  • Minimum Experience
    Senior Manager/Supervisor